Author name: tbfcapitals

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Zoho vs Google: “Why Investors Are Betting on India’s SaaS Revolution?”

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Not long ago, India wasn’t on anyone’s radar when it came to global SaaS innovation. Today, it is rewriting the rules.” From powering customer support systems for Fortune 500s to building critical API infrastructure used by developers worldwide, Indian startups are leading a software revolution.  In 2025 alone, Indian SaaS startups generated more than $12 billion in revenue, up from just $1 billion in 2015. And this is only the beginning. With projections pointing to $50 billion in revenue by 2030, India is poised to own nearly 10% of the global SaaS market. 🧑‍💻What is SaaS ecosystem all about? SaaS (Software as a Service) ecosystem refers to the entire network of companies, infrastructure, users, investors, and enabling policies that together create, distribute, and use cloud-based software applications delivered over the internet. Unlike traditional software (installed on a computer), SaaS runs on the cloud — users simply subscribe and access the service online (e.g., Gmail, Zoho Mail, Salesforce, Canva). 🇮🇳 India’s SaaS Ecosystem Think of it like an “industrial ecosystem” — but instead of factories, it’s built on code, cloud, and customers. ✅ Key Factors Driving the SaaS Boom in India 👇 1. Cost Disruption: Zoho’s Edge over Global giants Google’s suite is powerful, but it comes with enterprise-level pricing and complexity. Zoho, in contrast, offers affordable, flexible, and deeply integrated business applications—from CRM to HR, accounting, and email—all built in India. 2. Talent & Innovation: India’s Secret Weapon Unlike many global SaaS companies that struggle with high engineering costs, Indian firms like Zoho leverage a massive domestic talent pool. 📌 Contrast: Google invests billions in R&D in Silicon Valley. Zoho does the same at a fraction of the cost in Tamil Nadu, proving innovation doesn’t need a Silicon Valley zip code. 3. Global Demand for Cloud Solutions: A Perfect Storm The post-pandemic digital shift has fueled unprecedented demand for SaaS solutions. Businesses everywhere are moving away from on-premise software to cloud-first models that are accessible, secure, and scalable. 📌 Example: Zoho has grown its global user base past 100 million, making it one of the largest SaaS platforms outside the U.S. 4. Investor Confidence and Policy Push Between 2015 and 2023, Indian SaaS companies attracted over $10 billion in funding, with Zoho’s success inspiring a new generation of startups like Freshworks, Chargebee, and Innovator. 5. Data Sovereignty and Privacy Advantage Key Government Initiatives Supporting SaaS in India 👇 👉🏻Established by MeitY, the initiative envisions India as a global hub for software product development. It encompasses various initiatives such as the Software Products Development Fund, incubator support, intellectual property incentives, and the establishment of an Indian Software Product Registry. 👉🏻MeitY provides comprehensive support to startup acceleration through various programs. These programs encompass SAMRIDH —which focuses on product innovation, development, and growth; TIDE— which facilitates the incubation and development of entrepreneurs; and NGIS— which offers a Next Generation Incubation Scheme 👉🏻MeitY’s initiatives cater to early-stage SaaS and product startups, providing them with  incubation, mentorship, technological infrastructure, and growth support. 👉🏻Governments implement challenge-based programs for software companies to develop solutions in sectors such as SaaS, Finance, Education, and others. These programs often prioritise women-led startups. Governments provide direct research and development (R&D) support, product building assistance, and recognition to early customers. 👉🏻Promotes domestic SaaS adoption over global platforms; Creates market demand for Indian SaaS; possible preferential procurement; aligns with policy & public sentiment. 👉🏻Provides loan guarantees up to ₹20 crore per startup to improve access to debt financing. Helps startups access debt financing without needing heavy collateral; mitigates risk for lenders. India’s SaaS sector is evolving from a service-driven model to a global product innovation hub, leveraging its strong talent base, cost advantage, and privacy-first approach. The rise of companies like Zoho and Freshworks signals India’s ability to compete directly with global tech giants, offering affordable, scalable, and secure solutions for diverse markets. “With accelerating cloud adoption and policy support, India is positioned not just to join the global SaaS race but to shape its future, setting new benchmarks in innovation and digital leadership.” Article By :- Charu Shandil (Research & Media Associate – TBF Capitals)

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The calm before the storm- Are we in a pre recession phase?

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“It is not the storm that destroys a ship, but the leak left unattended.” The global economy in 2025 appears stable, yet beneath its surface lie unattended leaks like inflation fatigue, debt overhang, and waning productivity. Like the uneasy calm before a storm, this phase reflects a deceptive equilibrium, where short-term indicators conceal long-term structural weakness. Global forecasts currently suggest slow growth rather than a coordinated global recession by the end of 2025. However, recession risk, particularly for parts of the West (the United States and some European economies), is elevated. The risk of a recession in the United States is estimated to be around a 30–40% tail risk.  What is recession? According to the National Bureau of Economic Research (NBER, USA), a recession is “a significant decline in economic activity, lasting more than a few months( two quarters), normally visible in GDP, real income, employment, industrial production, and wholesale-retail sales.” Key Indicators Warnings from the West to watch   The calm indicator of upcoming storm A. Macroeconomic Indicators B. Financial & Market Indicators C. Behavioural & Global Indicators How will INDIA get affected?  A. Negative Effects B. Positive Effects How can India gain out of this recession?  1. Strengthening Domestic Demand 2. Monetary and Financial Stability 3. Trade and External Sector Diversification 4. Fiscal Policy & Structural Reforms 5. Strategic and Institutional Measures While the spectre of a global recession looms over advanced economies, India stands at a relatively stronger macroeconomic position — with robust domestic demand, resilient banking systems, and prudent fiscal management. The challenge ahead is to transform global headwinds into opportunities for structural transformation and self-reliant growth.In the words of former RBI Governor Raghuram Rajan, “Crises are also opportunities to build stronger foundations.” With sound policies and reform-driven momentum, India can indeed turn an impending global recession into an inflection point towards Atmanirbhar, inclusive, and sustainable development.

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BRICS Expansion: Can It Change the Global Financial Order?

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BRICS Expansion: Can It Change the Global Financial Order? BRICS—originally Brazil, Russia, India, China, and South Africa—started as a group of emerging economies looking for a bigger voice in the global system. Over time, it grew into a powerful bloc, and now with countries like Saudi Arabia, UAE, Iran, and Egypt joining, the alliance looks stronger than ever. The big question is: can this expansion really shake up the global financial order? Why Expansion Now? Many countries have been frustrated with a world economy dominated by the US and Europe. By adding resource-rich and fast-growing economies, BRICS is positioning itself as a counterweight to Western influence. Economic Power of the New BRICS A bigger share of global GDP. Control over key resources like oil, gas, and agriculture. A mix of manufacturing giants (China, India) and energy exporters (Saudi, Russia, Iran). This combination gives BRICS serious weight in global trade. The Dollar Question? One of BRICS’ main goals is to reduce reliance on the US dollar. Ideas of a common BRICS currency backed by gold or oil sound bold, but in reality, political differences and economic imbalances make it difficult. For now, the dollar isn’t going anywhere—but BRICS is pushing for gradual change. What It Means for Investors? Oil prices could see more influence from BRICS nations. Alternative payment systems may reshape global trade flows. India’s role is key—balancing between the West and BRICS while benefiting from both sides. Takeaway BRICS expansion won’t replace the dollar overnight, but it signals the rise of a more multipolar financial world. For investors, the lesson is clear: keep an eye on global shifts, diversify your portfolio, and don’t ignore the power of geopolitics in shaping markets.

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US Tariffs Shock India | Markets Shut for Ganesh Chaturthi | IPOs Keep Booming

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Today (27th August 2025) is no ordinary trading day. On one hand, the US has doubled tariffs on Indian exports, sparking global tension. On the other, Dalal Street is shut for Ganesh Chaturthi. And in the middle of all this, India is witnessing a record IPO rush. Let’s break it down 👇 🇺🇸 US Tariffs Jump to 50% — A Big Blow for Indian Exporters The US just raised tariffs on Indian exports from 25% to 50%. Reason? India continues to buy discounted Russian oil, something the US doesn’t like. Impact? Sectors like textiles, gems & jewellery, seafood, and furniture are staring at serious pressure. 📉 Market reaction:Even before the holiday, Indian indices slipped. Sensex fell ~1%, and Nifty dropped about 255 points as investors braced for pain in export-heavy companies. 👉 Example: Textile companies already saw foreign orders slowing down, and gems exporters in Surat are worried about losing US buyers. 📊 The “Triple Test” for Indian Markets Tomorrow When markets reopen tomorrow (Aug 28), they’ll face three big stress tests at once: Fresh US tariffs – weighing on exporters. Derivatives expiry – usually brings heavy volatility. FII pressure – foreign investors may sell off if global risk sentiment worsens. That’s like a triple combo punch 🥊 — so expect choppiness in trading. 🙏 Ganesh Chaturthi Holiday = Calm Before the Storm Today both BSE & NSE are closed for Ganesh Chaturthi. Commodity markets like MCX will resume evening session, but equities are fully shut. Investors get a “pause day” to think before reacting tomorrow. Fun fact 👉 This is the second stock market holiday in August (the first was Independence Day). 🚀 IPO Boom: 40 Listings in August! While the secondary market looks shaky, the primary market is red-hot 🔥. 40 IPOs hit Dalal Street in August alone. Big names like Tata Capital are creating massive buzz. This shows that despite short-term volatility, long-term investor appetite remains strong. 💡 Why it matters?IPO momentum is a sign of confidence in India’s growth story, even when global headwinds hit. 📌 Key Takeaways for Investors Short-term caution: Export stocks (textiles, gems, seafood) may stay under pressure. Watch expiry moves: Derivatives expiry + FII selling could trigger volatility. Long-term optimism: IPOs and domestic demand continue to show resilience. Stay calm: Festivals like Ganesh Chaturthi are a reminder—markets pause, but growth stories don’t. 📅 Today’s Market Snapshot Factor Insight US Tariffs Raised to 50%, hitting Indian exporters hard Market Status BSE & NSE closed (Ganesh Chaturthi) Tomorrow’s Risks Tariffs + derivatives expiry + FII flows IPO Action 40 IPOs in August; Tata Capital the highlight ✅ Conclusion Today is a reminder of how geopolitics, domestic festivals, and market cycles all collide to shape investor sentiment. While the US tariffs are a real risk, India’s IPO rush shows confidence in the bigger picture. Investors should avoid knee-jerk reactions tomorrow and instead focus on long-term fundamentals. ⚠️ Disclaimer TBF Capitals is not a SEBI-registered investment adviser. This blog is for educational and informational purposes only and does not provide stock recommendations or financial advice.                 Add Your Heading Text Here

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